Social Media Marketing Company

Facebook Advertising

Facebook ads are so important to brands because of the extra reach, exposure, and targeting options available to brands who advertise on the network. For every single brand that advertises on Facebook, it’s also important to be able to segment social media performance by paid vs. organic activities.

Facebook is probably the most neglected online advertising channel of them all. Facebook ads are overwhelming to many advertisers especially new ones, and Facebook doesn’t do the greatest job of making this easier. Paid and organic Likes are broken out within Facebook Insights’ Like Sources.

Like Sources can be viewed within the Insights tool or the Insights data export, where the number of unique people who liked your Page are broken out by location. Since Facebook gets tons of data from their users, who enter it voluntarily on their profile (things like age, location and interests), they have a good idea of who users are and what they like.

When you use Facebook Advertising, you can target a precise audience for your ad from an audience of up to 500 million members. Facebook Ads enable you to start and stop ad campaigns on your schedule, make them fully customizable, and insert an image to go along with your message. To create a successful ad for Facebook pages, know your terms, know your resources, and know your targeting capability.

You can find the following three sources of paid Likes within Like Sources:

  • Ads
  • Mobile Ads
  • Sponsored Stories

The sum of these three sources represents the total number of paid Likes for your Page.

When you first sign up for Facebook advertising, they will immediately prompt you to create your first campaign.

A campaign is the most abstract and broad level of your advertising efforts. The only thing that’s determined here is your target outcome, which can be things such as increasing likes, sending traffic to a website, converting prospects to buyers and getting app downloads.

How to Use It

When you advertise on Facebook, it becomes more difficult to report on audience growth that is driven organically.

Nevertheless, for social marketers, it’s important to both understand the impact of paid advertising and avoid attributing paid Likes to successful community management tactics. Segmenting paid Likes from total Likes allows you to do just that. By separating the two, you can accurately report on community growth while still being able to identify trends in organic growth. Organic growth trends can be used to identify successful tactics for building your audience. Segmenting fan growth also makes it possible to calculate benchmarks and set goals based on your Facebook advertising budget.

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  • Address: 2/44A, First Floor, Mounasamy madam cross street,, Venkatapuram, Ambattur, Chennai, Tamil Nadu 600053
  • Phone: (+91) 9884878817, (+91) 9043078817
  • Email: info@webrifer.com

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  • Sunday - Closed

Reasons To Advertise on Facebook

Nearly all social media marketers (96%) consider Facebook advertising the most effective paid option out of all social networks, according to an eMarketer study. One reason is Facebook’s size. Billions of people see ads on their platform each month. People spend almost an hour on it each day. Facebook is still growing, too. Their daily active users rose another 18% just last year.

Facebook Advertising Overview

There are 5 types of Facebook ads:

  • Inside the news feed on desktop
  • Inside the news feed on mobile
  • Right-hand sidebar on desktop
  • Audience network on mobile
  • On Instagram

Facebook Ad

An advertisement created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.

Why It's Important?

Facebook ads are so important to brands because of the extra reach, exposure, and targeting options available to brands who advertise on the network.

For every single brand that advertises on Facebook, it’s also important to be able to segment social media performance by paid vs. organic activities.

Why advertise on Facebook?

At last count, more than two billion people were using Facebook. And those users are highly engaged with the content posted on the network: More than 800 million people like something on Facebook every single day.

Of course, when it comes to getting the biggest bang for your advertising buck, too large an audience can actually be a bad thing. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Fortunately, Facebook offers multiple layers of targeting, so you can focus your Facebook ads on exactly the right audience for your business to maximize ROI.

Facebook’s huge, global audience combined with the ability to target your ad by demographics, location, interests, and behaviors allows you to access the exact people who are most likely to want to buy your products or services.

Segmenting fan growth also makes it possible to calculate benchmarks and set goals based on your Facebook advertising budget. Web Rifer Technologies is a digital marketing company offer social media marketing, facebook advertising, search engine optimization, pay per click.

Types of Facebook ads

Facebook offers 10 campaign objectives based on what you want your ad to accomplish. For each of those objectives, you can choose various ad formats based on your chosen goal and target audience.

The different types of Facebook campaigns align with business goals:

App installs: Encourage installations of your mobile or desktop app.

Brand awareness: Introduce your brand to a new audience.

Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product).

Engagement: Expose a post to a wide audience to increase the number of Likes, comments, shares, or photo views; increase your number of Page Likes; promote an event.

Lead generation: Get new prospects into your sales funnel.

Reach: Expose your ad to as many people in your audience as possible.

Product catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy

Store visits: Drive customers to brick-and-mortar stores.

Traffic: Drive traffic to a specific webpage.

Video views: Show your video to a large audience to increase brand awareness.

How Paid and Organic Likes Are Calculated

Paid and organic Likes are broken out within Facebook Insights’ Like Sources.

Like Sources can be viewed within the Insights tool or the Insights data export, where the number of unique people who liked your Page are broken out by location.

You can find the following three sources of paid Likes within Like Sources:

  • Ads
  • Mobile Ads
  • Sponsored Stories

The sum of these three sources represents the total number of paid Likes for your Page.

How to Use It

When you advertise on Facebook, it becomes more difficult to report on audience growth that is driven organically.

Nevertheless, for social marketers, it’s important to both understand the impact of paid advertising and avoid attributing paid Likes to successful community management tactics.

Segmenting paid Likes from total Likes allows you to do just that. By separating the two, you can accurately report on community growth while still being able to identify trends in organic growth.

Organic growth trends can be used to identify successful tactics for building your audience.

Benefits of Facebook Advertising

1. Your customers spend most of their time on Facebook

80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

2. Facebook advertising is the most targeted form of advertising

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them

3. Facebook Advertising is the cheapest form of advertising

Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.

4. Facebook advertising is fast

Facebook advertising is fast. It drives immediate results. You start reaching thousands of people today. If you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.

5. Facebook advertising increases brand awareness

Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.

6. Facebook advertising increases website traffic

Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising makes it more beneficial than other sources.

7. Facebook advertising increases revenue, sales, and leads

Facebook advertising is not a myth. It actually drives revenue, sales, and leads.

8. Facebook advertising is measurable

There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving.

9. Facebook advertising increases your customer attribution

Facebook advertising will increase your customer attribution. Attribution is a number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. Facebook advertising will help you increase your touch points with your audience and leads to more conversions in the future.

10. Facebook advertising can lower your cost per acquisition

If you can get Facebook advertising to work for your business, it will likely decrease your acquisition costs. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in.

11. Facebook advertising can drive off-line sales

Facebook advertising can also drive offline sales. Some of your customers will likely see your ads on Facebook, visit your website, and visit your location if they trust your solution.

12. Facebook advertising can engage your website visitors

Remarketing allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising. This is a huge benefit that can dramatically boost your conversions.

13. Facebook advertising can drive repeat business

Facebook advertising can drive repeat business from customers who have purchased from you in the past. Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. This will allow you to advertise directly to the audience that is most likely to buy from you.

14. Facebook advertising builds engagement

Facebook advertising builds engagement with your target audience. Engagement consists of the likes, comments, and interactions on your advertisements. Engagement is important because it signifies a stronger connection with your target audience. As people engage with your brand, an indirect is being developed. The more engaged your audience is, the stronger your connection is with them. The more connected they are to your business, the more likely they will convert. Investing into social media management can also dramatically increase your engagement.

15. Facebook advertising increases word-of-mouth and referrals

The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising.

Do you want to promote your business in facebook ? We at web Rifer Technologies promoting facebook ads, social media marketing, social media branding at an affordable cost.

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