What is digital marketing?
Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time. Digital marketing is any form of marketing products or services that involves electronic devices. Digital marketing can be done both online and offline.
The 2 main pillars of digital marketing are online marketing and offline marketing.
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Digital marketing definition
The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads).
The Importance of Digital Marketing
There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.
Why digital marketing?
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one. Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption.
Benefits and importance of digital marketing
Get ahead of your competitors
Every year more and more businesses give up traditional advertising methods and focus on SEO, Google Adwords or Social Media spending huge money on these resources. This is the reason why the market gets increasingly competitive and big players get ahead of little companies.
Business reputation first
Good reputation of any business is essential. Without the trust and confidence of the customer, a company will not survive. Especially in the past years the importance of reputation has become increasingly noticeable. If a business has a good reputation, customers may choose that particular company from many on the market. The positive reputation enables marketers to differentiate their products/services in a highly competitive market and successfully compete with big players.
The Role Of Digital Marketing In Today’s Business Climate
Tоdау, the wоrld rеѕіdеѕ оnlіnе аnd there іѕ no dеnуіng thіѕ. Pеорlе are using thе іntеrnеt more thаn аnу other mоdе оf communication. And digital mаrkеtіng іѕ trulу playing a vеrѕаtіlе role іn оrdеr tо соnnесt with the masses and generating ѕuссеѕѕful marketing lеаdѕ, еѕресіаllу fоr ѕmаll and medium businesses. This leaves оnlу vаrіоuѕ fоrmѕ оf реrѕоn-tо-реrѕоn (P2P) mаrkеtіng, рrіnt аdvеrtіѕіng аnd dіrесt marketing outside оf thе dіgіtаl mаrkеtіng umbrеllа. Evеn thеn, рrіnt аdѕ, dіrесt mаіl, рrіnt dіrесtоrіеѕ, bіllbоаrdѕ аnd роѕtеrѕ are all starting to соnnесt tо thеіr dіgіtаl counterparts. Wіth іtеmѕ lіkе URL lаndіng pages, QR codes, web bаnnеr advertising, оnlіnе dіrесtоrіеѕ аnd tеxt соdеѕ, trаdіtіоnаl mаrkеtіng аnd аdvеrtіѕіng almost always hаѕ a dіgіtаl mаrkеtіng connection.
Why the Focus on Digital Media
Fоr buѕіnеѕѕ оwnеrѕ, mаnу forms оf dіgіtаl advertising аrе vеrу lоw соѕt. Having a web presence, еngаgіng сuѕtоmеrѕ іn conversations thrоugh ѕосіаl media and е-mаіl marketing аrе lоw соѕt аltеrnаtіvеѕ tо рrіnt advertising аnd dіrесt mаіl. Thеѕе dіgіtаl channels аrе аvаіlаblе tо buѕіnеѕѕеѕ оf any size, аnd hеlр to еvеn thе рlауіng fіеld for start-ups, small businesses and іndереndеnt соnѕultаntѕ ѕееkіng nеw business. Fоr соnѕumеrѕ, thе fast расе of life mаkеѕ digital аdvеrtіѕіng a muѕt. Whеn consumers are іn nееd of gооdѕ аnd ѕеrvісеѕ, gоnе аrе the days of thumbіng through a рhоnеbооk tо fіnd thеm.
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Digital Marketing Facilitates Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
Digital Marketing is a big ship in the sea of Google. Like every big thing is made up of small elements contributing to the larger whole, similarly, Digital Marketing too has its elements. You must know the elements of Digital Marketing and their individual role in the overall contribution of Digital Marketing in digital success.
Role of Digital Marketing in the Success of Online Business
Business practices have changed over the years. With the changing ways of human life and evolution of modern technologies, people have adapted themselves to the digital lifestyle. The requirement of manual labour has come down and things have become accessible to man without much effort.
It is observed that almost every person toady is involved in the digital process. Whether it is ordering something through an application or it is about a person getting connected to others through social media on the internet.
In an attempt to capture the very rapidly growing marketplace, most of the small and medium businesses are doing everything possible to attract target audience through digital marketing.
Here are some of the reasons that shows how digital marketing plays a vital role in the success of Online Business:
1. Levels the Online Playing Field
Around a couple of decades ago, the way of life was different and different was the way the marketers played their game in the markets. It was more an opportunity for the multinationals and large corporations. But with the arrival of digitalization, the competing levels have become equal between the large companies and the small and medium companies.
2. Cost-effective than Traditional Marketing
Small businesses are those who have very little resources and capital. But with digital marketing, the entire process of marketing has become cost effective. Starting from promotion to delivery of services, everything has become affordable for them.
3. Helps in the Generation of Better Revenues
Higher conversion rates that are generated by effective digital marketing techniques deliver a lot of profitable benefits to the business houses in terms of higher revenues. And in return, the companies can expand their business and workforce. It is an added bonus as an increase in the workforce and the business as a whole will mean that there is an improvement in ways of functioning.
4. Interaction with Target Audience
Digital marketing today is becoming popular and taking over the traditional form. One of its main reason is the ability to interact with targeted audiences in real time. Any customer is likely to want to interact with the one from whom he is buying a product or a service. It depends on the business how they handle these engagements and interactions. Their success or failure will depend on it.
5. Brand Reputation
One of the most important role of digital marketing in any business is that it builds up the brand reputation by attracting targeted traffic. These audiences are almost aware of your product and they seem to know more about your brand, product or services. So, it is very important that you deliver whatever you promised in order to maintain the brand identity.
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