Social Media Agency in Chennai
Social Media Services in Chennai
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.
Social networking websites
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
To integrate social networks into their marketing strategies, companies have to develop a marketing model. In a marketing model (SNeM2S) based on social networks is provided. The model includes the following steps:
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Selection of the potential social networks to use;
Setting out a financial plan (regarding hiring social media brand managers or consultants);
Designing or modifying organizational structures to manage the social network in the companies' market
Selection of target market(s);
Selection of the products, services, brand(s) or company messages which will be promoted;
Performance measures for the social media strategy such as evaluation, data analytics, etc.
In 2014, over 80% of business executives identified social media as an integral part of their business.
There are two basic strategies for engaging the social media as marketing tools:
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.
Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools. Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user's online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted .
Note: We are conveniently located in several areas around Chennai. If you are staying or looking training in any of these areas, Please get in touch with our career counsellors to find your nearest branch. Areas in Chennai which are nearer to us are Abiramapuram, Adambakkam, Adyar, Agaram, Alandur, Alwarpet, Alwarthirunagar, Ambattur, Ambattur Industrial Estate, Aminjikarai, Anakaputhur, Anna Nagar, Anna Nagar East, Anna Nagar West, Anna Salai, Arumbakkam, Ashok Nagar, Avadi, Ayanavaram, Besant Nagar, Broadway, Chengalpet, Chennai Others, Chetpet, Chintadripet, Chitlapakkam, Choolaimedu, Chromepet, Egmore, Ekkaduthangal, Gopalapuram, Gowrivakkam, Guindy, Jafferkhanpet, K.K. Nagar, Kellys, Kilpauk, Kodambakkam, Kodungaiyur, Kolathur, Korattur, Kottivakkam, Kottur, Koyambedu, Kundrathur, M.K.B. Nagar, Madhavaram, Madipakkam, Manapakkam, Mandaveli, Medavakkam, Mogappair, Mogappair East, Mylapore, Nandambakkam, Nandanam, Nanganallur, Neelangarai, Nungambakkam, Padi, Palavakkam, Palavanthangal, Pallavaram, Pallikaranai, Pammal, Park Town, Parrys, Perambur, Periyar Nagar, Perungalathur, Perungudi, Poonamallee, Porur, Pozhichalur, Purasawalkam, R.A. Puram, Redhills, Royapettah, Saidapet, Santhome, Selaiyur, Shenoy Nagar, Sholinganallur, Singaperumalkoil, Sowcarpet, St. Thomas Mount, T. Nagar, Tambaram, Teynampet, Thiruninravur, Thiruvanmiyur, Thiruvotriyur, Thoraipakkam, Thousand Lights, Tondiarpet, Triplicane, Urapakkam, Vadapalani, Valasaravakkam, Vandalur, Velachery, Vepery, Villivakkam, Virugambakkam, Vyasarpadi, Washermanpet, West Mambalam.